Mission Statement

To help individuals achieve financial freedom through disciplined asset allocation and security selection commensurate with each client's risk profile. To provide client's with a comprehensive, long-term perspective of their financial future.

About the Client

At TNL Asset Management LLC we believe all Americans need financial advice, so we don't have minimum net worth or minimum portfolio requirements. Many people of all income and education levels haven't a clue what to do with their money. It's a gaping hole in the American education system, and we're here to help.

We're confident we can recommend a financial plan that suits your goals but doesn't drain your pocketbook. We offer a variety of investment management options from one-time fees for portfolio review and re-allocation to soup-to-nuts portfolio management.

We practice tax-efficient investing. While no buy or sell decision should be made solely for tax reasons, well-timed buying and selling can enhance total return. This is only one of the ways our personal portfolio management differs from buying actively-managed mutual funds. We take the client's individual financial profile into account when making transactions.

We also pride ourselves in keeping our clients in the knowledge with regard to their holdings. When you own a stock, you own a part interest in a company. You should know why. Whether it is through periodic written portfolio updates or via email or phone correspondence, we keep our clients informed about their holdings.

About Investing

We believe in the weak form of the Efficient Market Hypothesis. Despite its name, this theory states that technical analysis (analyzing support and resistance levels of stocks, “reading” charts, etc.) is pointless. While these strategies may work on occasion, they won't produce consistent, above-average returns over time. Technical analysis is for traders and speculators, in our opinion. We are investors buying small ownership stakes in companies that will return value commensurate with risk.

The weak form theory focuses on fundamental analysis to spot information errors and find undervalued securities. We build discounted cash flow models, study segment growth rates, analyze demographic and pricing trends, and most of all, look at the long-term prospects of businesses. Warren Buffett's mentor and author of Securities Analysis and The Intelligent Investor, Benjamin Graham, said it best when he wrote that the stock owner should not be too concerned with erratic fluctuations in stock prices, since in the short term, the stock market behaves like a voting machine, but in the long term it acts like a weighing machine. In other words, we don't speculate for clients, we invest for clients.

Smart investing starts with setting realizable goals and planning a portfolio around those goals. The goal often dictates the risk tolerance of a portfolio, which in turn dictates the strategy. We help our clients set these goals and then make recommendations for portfolio allocation and individual security selection. The appropriate allocation among different asset classes (stocks, bonds, cash, etc.) also has a dramatic impact on long-term performance.

A Common Misconception

The not-so investment savvy media has drilled into every American investor's head that active portfolio managers can't beat the S&P 500 on a consistent basis. And while it's a fact that most actively-managed mutual funds don't beat the market over extended periods of time, this statistic has a major flaw. Most actively-managed mutual funds aren't trying to beat the S&P 500. They're trying to beat some other index that matches their charter-mandated investment goal. Some may concentrate within the healthcare industry, while others may only buy mid-cap value. Even more important is the risk profile of the portfolio. Matching an index's performance with a lower risk is often the goal and rarely highlighted as an achievement. The point is that active portfolio management can and does produce “market” beating performance when compared to the appropriate “market”.

At TNL Asset Management LLC, not only do we customize each portfolio, but we also measure our performance against the appropriate index so that each client can see the value added. If we're not doing our job, we'll be the first one's to suggest moving your money into exchange traded funds and indices.